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K-뷰티 브랜드의 CSR 활동 동기와 속성요인이 행동의도에 미치는 영향 : 한·중 소비자 모형 탐색을 중심으로

간행물 정보 : Vol. 42 No. 2, 2025년,
파일형식 : pdf

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Master's Thesis, (2021). https://doi.org/10.54097/fbem.v7i2.5059

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(2014). https://doi.org/10.14377/KJA.2014.11.30.393

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10. D. C. An, Wang Chin, M. A. Jeon, “TheEffects of CSR Attributes on Authenticity and Company Attitudes: An AltruismbasedLifestyle Segmentation Approach”,

Journal of Product Research, Vol.35, No.6,pp. 1-10, (2017).

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Research, Vol.69, No.3, pp. 1242-1249,(2016). https://doi.org/10.1016/j.jbusres.2015.09.007

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18. E. H. Ko, M. H. Cho, “The Effects ofHotel Employee’s Perceived CSR Motives and Authenticity on OrganizationalCitizenship Behavior : The Mediating Role

of CSR Authenticity and the ModeratingRole of Generation”, The journal of tourism studies, Vol.31, No.1, pp. 29-56,(2019).

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Corporation and Innovation, Vol.5, No.3,pp. 121-139 (2012).

21. Ellen. S., Webb, D. J., & Mohr, L. A.“Building corporate asociations: Consumer atributions for corporate socialyresponsible programs”, Journal of the

Academy of Marketing Science, Vol.34,No.2, pp. 147-157, (2006). https://doi.org/10.1177/0092070305284976

22. Yoon, Y., Gürhan-Canli, Z, & Schwarz,N., “The efect of corporate social responsibility(CSR) activities on companieswith bad reputations”, Journal of

Consumer Psychology, Vol.16, No.4, pp.37-390, (2006). https://doi.org/10.1207/s15327663jcp1604_9

23. S. G. Baik, The Effects of Corporate CSRActivity Motive Factors Perceived by Employees on Job Performance : ARelational Approach to Social Capital and

Organizational Citizenship Behavior, InhaUniversity, Doctoral thesis, (2022).

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Corporation Management Review, Vol.16,No.4, pp. 25-43, (2009).

25 K. S. Choi, A Study on the Effects of CSR Motives and CSR Attributes on CSR Authenticity : Moderating Effects of Interpersonal Relationship Orientation and

Need for Cognition, Inha University, Doctoral thesis, (2020).

26. Arnett, D. B., Steve D. G., & Shelby D.H., “The Identity Salience Model of Relationship Marketing Success: The Caseof Nonprofit Marketing”, Journal of

Marketing, Vol.67, No.2, pp. 89-105,(2003).https://doi.org/10.1509/jmkg.67.2.89.18614



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